Legal

Privacy Policy

Last updated: January 2025  ·  Applies to thisiscoralis.com

Contents

  1. Who we are
  2. What data we collect
  3. How we use your data
  4. Legal basis for processing
  5. Third parties and data processors
  6. Data retention
  7. Your rights
  8. How to exercise your rights
  9. Cookies and analytics
  10. Changes to this policy
  11. Contact

01

Who we are

Coralis is a fractional marketing consultancy operated by Montserrat Zarama, based in Amsterdam, the Netherlands. Coralis is the data controller for all personal data collected through this website.

Data controller

Coralis — Montserrat Zarama

Amsterdam, the Netherlands

montserrat@thisiscoralis.com

thisiscoralis.com

02

What data we collect

We collect two categories of personal data, depending on how you interact with this website.

Data Source Required?
Full name Resource request form Yes
Email address Resource request form Yes
Company name Resource request form Yes
Marketing consent preference Resource request form No — your choice
IP address (anonymised) Google Analytics (GA4) Automatic
Device type, browser, country Google Analytics (GA4) Automatic
Pages visited, session duration Google Analytics (GA4) Automatic

We do not collect sensitive personal data (such as health information, political views, or financial data), and we do not collect data from children under 16.

03

How we use your data

We use the data we collect for the following purposes:

Purpose Data used
Delivering requested resources
Sending the framework, playbook, or guide you requested.
Name, email
Internal marketing research
Understanding our audience, which topics resonate, and how to improve our content and services.
Name, email, company
Marketing communications (opt-in only)
Sending thought leadership content, new resources, service announcements, and event invitations — only if you explicitly opted in.
Name, email
Website analytics
Understanding how visitors use this website so we can improve it.
Anonymised usage data via GA4

We do not sell your data to third parties. We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

04

Legal basis for processing

Under GDPR, every processing activity must have a lawful basis. Here is ours:

Purpose Legal basis
Delivering requested resources Consent — you explicitly agreed when submitting the form
Internal marketing research Legitimate interest — understanding our audience to improve our services, balanced against your interests
Marketing communications Consent — only if you ticked the optional marketing opt-in box. This consent is separate from and independent of the resource delivery consent
Website analytics Legitimate interest — improving website performance and content; data is anonymised by GA4

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

05

Third parties and data processors

We use a small number of trusted third-party services to operate this website. These act as data processors on our behalf and are contractually bound to handle your data securely and only for the purposes we specify.

Service Purpose Data shared
Formspree
formspree.io
Receives and forwards form submissions to our inbox Name, email, company, resource selection, consent status
Google Analytics (GA4)
analytics.google.com
Website usage analytics Anonymised usage data (IP anonymised by Google)
Netlify
netlify.com
Website hosting and delivery Standard server logs (IP address, request data)

All three services are subject to their own privacy policies and GDPR compliance programmes. Formspree and Netlify are US-based companies; data transfers to the US are covered by standard contractual clauses (SCCs) or adequacy decisions where applicable.

06

Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected:

Data Retention period
Form submissions (name, email, company) Up to 3 years from date of submission, unless you request earlier deletion
Marketing communications list Until you unsubscribe or request deletion
GA4 analytics data 14 months (Google's default retention period)
Netlify server logs Managed by Netlify per their data retention policy

You may request deletion of your data at any time — see Section 8.

07

Your rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

08

How to exercise your rights

To exercise any of the rights listed above, please contact us by email. We will respond within 30 days, in line with GDPR requirements.

To request deletion of your data:
Email montserrat@thisiscoralis.com with the subject line:

Request to Delete Information

Please include the name and email address you used when submitting the form so we can locate and remove your record.

To unsubscribe from marketing communications, you can use the unsubscribe link in any marketing email, or send an email to montserrat@thisiscoralis.com with the subject line Unsubscribe.

To lodge a complaint with the Dutch Data Protection Authority:

Autoriteit Persoonsgegevens
autoriteitpersoonsgegevens.nl
Tel: +31 (0)70 888 85 00

09

Cookies and analytics

This website uses Google Analytics 4 (GA4) to understand how visitors interact with our content. GA4 uses cookies — small text files stored in your browser — to collect anonymised usage data such as pages visited, session duration, device type, and approximate location (country level).

IP addresses are anonymised by Google before any data is stored. We do not use GA4 data to identify individual visitors or to target advertising.

GA4 data is retained for 14 months. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

We do not use any other tracking cookies, advertising cookies, or third-party cookies beyond those set by Google Analytics and Netlify's hosting infrastructure.

10

Changes to this policy

We may update this Privacy Policy from time to time as our practices change or as required by law. When we do, we will update the "Last updated" date at the top of this page.

If we make significant changes that affect how we use your data, we will notify affected individuals by email where we hold a valid email address.

We encourage you to review this page periodically to stay informed about how we protect your data.

11

Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch.

Montserrat Zarama — Coralis

Amsterdam, the Netherlands

montserrat@thisiscoralis.com

thisiscoralis.com