Thinking on
modern marketing.
Thought leadership, frameworks, and curated resources for SaaS and retail-tech marketing leaders building for sustainable growth.
From the Coralis blog
Why most marketing strategies fail before they start
The biggest mistake in B2B and SaaS marketing is building tactics on top of unresolved positioning. Here is how to fix it.
Read article →The A/B testing mistakes that are costing you money
Most companies run A/B tests wrong: small sample sizes, testing the wrong things, misreading results. A practical guide to getting it right.
Read article →Is a fractional CMO right for your business?
When does it make sense to bring in a Fractional CMO versus hiring full-time? The honest answer depends on your stage, budget, and what you are actually trying to build.
Read article →Resources worth your time
GA4 Setup Guide for SaaS
A step-by-step guide to setting up Google Analytics 4 for SaaS products, covering events, conversions, and the reports that actually matter.
Read guide →The Marketing Audit Framework
The exact framework Coralis uses to audit a new client's marketing function across channels, data, creative, and strategy.
Request this framework →CRM and Lifecycle Playbook
How to build a CRM programme that drives meaningful revenue, covering flows, segmentation, campaign cadence, and testing.
Request this playbook →Paid Media Attribution Guide
How to measure paid performance without relying solely on platform-reported data, covering MMM, incrementality testing, and blended ROAS.
Request this guide →Why most marketing strategies fail before they start
The biggest mistake in B2B and SaaS marketing is building tactics on top of unresolved positioning. Here is how to fix it.
Read article →The A/B testing mistakes that are costing you money
Most companies run A/B tests wrong: small sample sizes, testing the wrong things, misreading results. A practical guide to getting it right.
Read article →Is a fractional CMO right for your business?
When does it make sense to bring in a Fractional CMO versus hiring full-time? The honest answer depends on your stage, budget, and what you are actually trying to build.
Read article →White Papers Coming Soon
In-depth research and frameworks on marketing strategy, demand generation, and growth. Check back soon.
Tools Coming Soon
Practical tools, templates, and calculators to help marketing teams work smarter. Coming soon.
Presentations Coming Soon
Slide decks and talks on marketing strategy, fractional leadership, and growth. Check back soon.
GA4 Setup Guide for SaaS
A step-by-step guide to setting up Google Analytics 4 for SaaS products, covering events, conversions, and the reports that actually matter.
Read guide →The Marketing Audit Framework
The exact framework Coralis uses to audit a new client's marketing function across channels, data, creative, and strategy.
Request this framework →CRM and Lifecycle Playbook
How to build a CRM programme that drives meaningful revenue, covering flows, segmentation, campaign cadence, and testing.
Request this playbook →Paid Media Attribution Guide
How to measure paid performance without relying solely on platform-reported data, covering MMM, incrementality testing, and blended ROAS.
Request this guide →Want to talk strategy?
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