Services

Marketing leadership,
two ways.

Whether the business needs strategic direction at the CMO level or hands-on senior leadership at the channel level, Coralis adapts to what is needed right now.

How we work

A clear process, every time.

01
Discovery
Deep dive into the business, goals, competitive landscape, and current marketing setup. Understanding before action.
02
Audit
Full audit of existing marketing activity, channels, data, and performance. Identifying what is working, what is not, and where the opportunities are.
03
Strategy
A clear, prioritised marketing strategy built around commercial goals with defined KPIs, channel mix, budget allocation, and execution roadmap.
04
Implementation
Hands-on execution of the strategy including campaigns, content, channels, and testing with full accountability and transparency.
05
Reporting
Regular reporting against KPIs with actionable insights, learnings from tests, and iterative optimisation of everything running.
Service 01

Fractional CMO: Marketing Strategy & Oversight

For businesses that need senior marketing leadership but are not ready or do not need a full-time CMO. Coralis operates as Chief Marketing Officer: setting strategy, owning the function, and reporting at board or founder level.

Strategic marketing leadership, commercially accountable, and fully embedded in the business at the level it needs.

  • Full marketing strategy and annual planning
  • Brand positioning and messaging framework
  • Full-funnel marketing oversight
  • Team and agency management
  • KPI setting, dashboards, and board reporting
  • Budget ownership and ROI accountability
  • Go-to-market for new products or markets
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Service 02

Fractional Marketing Leadership: Channel & Acquisition

When the business needs senior execution, not just strategy. Coralis operates as a senior marketing leader owning channels, running campaigns, and making data-driven decisions on a daily and weekly basis.

Ideal for businesses with a strategy in place that need someone senior to own the delivery, or for scaling teams that need expert channel leadership before hiring full-time.

  • Paid media strategy and management (Meta, Google, LinkedIn, Amazon)
  • Affiliates and Partnerships programme management
  • CRM and lifecycle marketing campaigns
  • A/B testing programme and CRO
  • Performance analytics and attribution
  • Agency briefing, management, and QA
  • Weekly reporting and channel optimisation
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Marketing Leadership

Building the marketing function

One of Coralis's core strengths is leadership: not just doing marketing, but building the capability to do great marketing at scale.

Build the Function

For startups setting up their marketing function for the first time, from hiring plan and tech stack to processes and first campaigns.

Scale the Function

For growing businesses whose marketing needs to scale with them, expanding channels, growing the team, and increasing sophistication.

Own the Function

Full or partial ownership of the marketing function as a senior embedded leader, accountable for strategy, team, budget, and results.

Not sure which service fits?

Book a free 30-minute call and we will figure it out together.

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